Digi-Know? Strategize. Execute. Measure.

April 18, 2017
7:30 AM - 12:00 PM
 Add to Calendar

BOK Tower
One Williams Center
Tulsa, OK 74172

Spring Workshop


Strategize. Execute. Measure.

April 18, 2017

7:30 a.m. - noon

BOK Tower, One Williams Center | Tulsa, OK 74172

Join the Association for Women in Communications Tulsa and digital marketing experts from Tulsa, Oklahoma City and Chicago for a special half-day workshop. Choose from breakout session topics that include measuring your online ROI, best uses of Snapchat for your organization, creating and testing your ad campaign marketing funnel, activating your online supporters, and writing for an online audience.


$50 members | $60 not-yet members

Questions? Contact Nicole.Nascenzi@williams.com with questions or to learn about sponsorship opportunities.

Registration includes parking and a light continental breakfast. Participants will have the opportunity to choose three different 45-minute breakout sessions during the workshop. (Details below)

Digi-Know Agenda:

7:30 a.m. - Registration Opens

8 a.m. - Keynote: Digital Marketing is Spaghetti, not Waffles

9 a.m. - Breakout Session One Begins

10 a.m. - Breakout Session Two

11 a.m. - Breakout Session Three

11:50 a.m. - Closing Thoughts and Door Prize Drawings


Digital Marketing is Spaghetti, not Waffles

Amy will discuss how your brand is a web of interconnected touchpoints with your customers – maximizing these touchpoints is what separates good brands from great brands. Learn how to craft an effective digital ecosystem including identifying relevant channels, setting goals and executing your plan.

Presenter: Amy Pyles, vice president of digital, Saxum [read full bio]

Breakout Sessions:

You may select three sessions of your choice from the breakouts described below.

Is It Working?

Digital platforms allow for seemingly unlimited data and metrics – but which metrics matter? This session will highlight measurement strategies and tools for tracking the effectiveness of your digital initiatives.

Presenter: Amy Pyles, vice president of digital, Saxum [read full bio]

Aw, Snap!

Learn the ins and outs of SnapChat and other emerging social platforms and how to leverage them as a marketer. Bring your phone and be ready for some hands-on practice!

Presenters: Aran Bruce, senior digital strategist, and Madison Bryan, digital strategist, Saxum [read full bios]

Designing Digital Marketing Funnel Experiments

This session will illustrate a step-by-step digital funnel design, from goal definition and campaign architecture to pressing "go" on an ad campaign. Attendees will leave understanding more about how to design a simple marketing funnel test campaign, how to think through a customer journey, and how to develop and test hypotheses.

Presenters: Jacob Johnson, co-founder, and Ben Perrault, campaign director, Gitwit [read full bios]

You Do You

How to find your authentic brand voice and use it across all channels to stand out above the noise.

You spend days, or sometimes months, creating a piece of marketing content. You press send, and hold your breath. Crickets. Sound familiar? Your customers, current and potential, are being bombarded with content, which means yours may be getting lost in the noise. Your challenge is to stand out above the din. It just takes is being yourself.

You'll walk away with a better idea of your authentic brand voice and how you can use that authenticity to amplify results from press releases, email campaigns, social media and more.

Presenter: Ryan Daly, owner, OK Words and Pictures [read full bio]

Transforming Social Allies into Meaningful and Persuasive Advocates

Businesses and organizations connect with supporters online every day, but how can you translate newsletter signups, Facebook likes and retweets into meaningful real world action? You’ll learn critical steps to turn social allies into meaningful advocates.

Presenter: Jay Vincent, founder, Outreach Experts [read full bio]

What to Post and When

A successful campaign requires a well thought out process, including calendar planning for ongoing content curation. Learn how to develop a compelling content cadence that not only reaches but resonates with your audience.

Presenters: Amanda Norwood, business development manager, and Erik Richison, marketing manager, Sapien Brand Experience [read full bios]

Special Thanks to Our Sponsors:









$50.00 AWC Member Price
$40.00 Earlybird rate before April 7

$60.00 Not-yet Member Price
$50.00 Earlybird rate before April 7